Only a few million of India’s billion-strong populace can read. Ekkitab.com–“ek kitab” means “one book” in Hindi–is a new online bookstore with the grand ambition of “enabling a billion readers,” by, among other things, providing easy online access to cheap books.
“How do we feel about belonging to that privileged group of a few million who can read?,” they ask on their site. “How would things change if more people could read?”
How indeed?